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Radavics said Imation adjusted its strategy under the principle that VDI must be housed and connected. Resellers – particularly those focused on VDI – were asking Imation why it viewed VDI as a competitor when it could be complementary. Imation’s linear go-to-market shifted as specialist resellers questioned the neglectful approach. “Right at the beginning, all of our conversations were around VDI being a competitive technology, and that is how we went out to market.” “When we started down this path and committed to the Windows To Go market and Microsoft technology, we spent a lot of time looking at the market, analysing the best place for Windows To Go, use cases, benefits, and what competition would be,” Radavics told ARN. Imation Asia-Pacific (APAC) mobile security general manager, Sven Radavics, said the company sees Windows To Go as complementary to virtual desktop infrastructure (VDI), but that was not always the case.

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